Google My Business (otherwise known as GMB) is an online platform provided by Google allowing you to make it easy to create and update your business listing — so you can be found, and bring customers in.
Whether you are a physical shopfront or even a service only business, Google My Business will ensure your business information is both accurate and optimised as a vital part of ensuring both new and existing customers can find you.
Why do I need to setup Google My Business if I already appear in Google Search and Google Maps?
If your business information is already being displayed within Google’s listing services, whether it be performing well in either Google local search or on Google Maps or not, setting up your Google my Business account and verifying your business is an essential task.
One important factor in Local Search Optimisation is Name, Address, Phone Number information or N.A.P as it’s commonly referred to and keeping this information current and correct is vital to your local search position. Google My Business gives you the ability to easily update all your business information ensuring that your potential customers can always find or contact you. With all the regular algorithm updates, having a verified GMB listing, future proofs your business is always visible.